Hi, my name is Paweł
I’m driven to understand how people, systems, and services interact in the real world— and turn those insights into better, evidence-based decisions.
I’m a UX researcher with a PhD in cultural anthropology, uncovering how users navigate complex systems and translating that into product decisions.
I’ve developed research strategies and led end-to-end projects for B2B and B2C SaaS, delivering clear direction that drives action.
My Approach
I combine deep research experience with sociocultural analysis to uncover how people actually use and make sense of technology.
I ask the right questions early, move quickly from signal to clear research plan, and use AI tools to accelerate analysis and surface patterns that others miss.
What sets me apart is my anthropological training (PhD) and my ability to turn complex, real-world behavior into sharp, actionable direction—helping teams build forward-thinking, human-centered products, especially in AI-driven environments.
Driving product decisions based on research
Developing research strategy, establishing KPIs and UX metrics, facilitating research culture (ongoing research), structuring research operations and being a research partner in product lifecycle
Leading multi-method end-to-end research projects
From scoping the problem and developing a research design, to triangulation, analysis and delivery of insights in a relevant time and form. Establishing AI-supported research workflows on every step of research process.
Project management in B2B and B2C agile environments
I bring international experience working across Europe and the United States, collaborating with diverse teams in complex organizational and product contexts, with leadership experience in multi-stakeholder projects.
Projects
Up2You
Identifying usability issues to promote bookings on Up2You’s premium coaching platform. Building research strategy
UX Researcher 2025
HIV Trajectories
A longitudinal, ethnographic study examining how migrants navigate healthcare and social welfare systems in Germany.
Health researcher 2016-2022
EU Space & the Euroclass
An ethnographic study revealing cultural dynamics in the lives of EU civil service workers in Brussels.
Anthropologist/ethnographer 2007-2014
Mika
Uncovering barriers to small business tax reporting in Germany through exploratory research
UX Researcher 2024